Member Article

Epiphany Group wins On The Beach media contract

Leeds-based Epiphany Group has further developed its client base in the international travel and hospitality sector by winning integrated organic search and social media contracts for leading online travel specialist On the Beach.

Epiphany and its PR and social media subsidiary, Shackleton PR, have been commissioned to develop On the Beach’s customer acquisition and retention through search and social channels.

This will involve developing integrated digital campaigns to raise brand awareness, increase sales and engage directly with UK consumers.

Founded in 1995, On the Beach is a leading online travel company in the UK and has become one of the most popular holiday booking sites, with 45 million website visitors every year and close to one million customers choosing On the Beach to find, book and enjoy their perfect beach holiday.

Tanasè Rivers, brand manager for On the Beach, said: “Our priority this year is to rapidly grow the brand and become the first stop for holidaymakers looking to get away for some sunshine.

“Online brand awareness is pivotal to this, so we need an agency with a proven track record and the technical and creative skills to make our campaigns stand out and achieve measurable results. We feel that Epiphany Group can provide this.”

Epiphany Group CEO, Rob Shaw, added: “We’re delighted to be working with On the Beach’s ambitious team and to be optimising their brand for better results from search and social channels.”

This was posted in Bdaily's Members' News section by Mark Lane .