Partner Article

Major exporting campaign launched in Yorkshire

Using the web effectively for an overseas presence and for selling products through e-commerce can dramatically boost export sales, businesses in Yorkshire have been told.

Top exporters and business services experts from Deloitte LLP, advised on how to harness the web for exports and some of the tax and employment considerations of establishing an overseas base at an We Are International Event in Leeds.

Welcomed by Chamber International lead associate, Mike Stawson, an audience of more than 90 existing and would-be exporters, members of Leeds City Region Local Enterprise Partnership (LEP), Export Network ambassadors and specialists from Chamber International and UKTI, attended the two-hour event at Deloitte LLP, Leeds, to capitalise on a ‘tidal wave of enthusiasm’ for overseas sales throughout the Leeds City Region.

We Are International, launched by LEP and delivered by Chamber International, is a major regional business campaign to stimulate exporting and bring £2.6bn and create thousands of jobs within Leeds City Region by 2018.

Keynote speaker, serial entrepreneur and chief executive of global translation services company, thebigword, Larry Gould, who has secured a raft of contracts worth more than £50m in Europe, the US and Afghanistan, discussed his own experience and explained how simple measures such as localising websites by translating into local languages can help customer confidence and boost sales.

International trade director of Chamber International, Bradford, Tim Bailey, said: “Increasing exports is crucial to getting the Leeds City Region economy growing.

“This campaign is designed to bring experienced exporters into contact with those who are starting out and need the confidence and contacts to help them sell overseas.”

This was posted in Bdaily's Members' News section by Mark Lane .