Member Article

Approach PR shortlisted for trio of industry awards

Ilkley’s Approach PR has been shortlisted for three highly sought-after industry awards.

For the eighth consecutive year the consultancy, celebrating its first year in Ilkley following a move from Bradford, is in the running for the Chartered Institute of Public Relations annual PRide Awards which celebrates the most talented agencies and outstanding campaigns in Yorkshire and Lincolnshire.

Approach has been shortlisted for Best Use of Media Relations for ‘Bringing the sparkle back to Servis’ and Outstanding Small Consultancy of the Year – both of which the team successfully won in 2010. To finish off this year’s trio of nominations is the Regional Campaign of the Year for their ‘Rising Up’ campaign for Bradford based Rising Stars.

CIPR CEO, Jane Wilson MCIPR, commented: “The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry.”

Approach has previously won a grand total of 20 industry and business awards including Gold for Best Use of Media Relations, Bradford’s Best Small Business of the Year 2012 and a Golden Hedgehog for Low Budget Campaign of the Year.

Managing Director and founder Suzanne Johns says: “We are absolutely thrilled to be shortlisted in three challenging categories. It has been a great year for us expanding the business and developing our PR training arm for local small businesses. This has topped off what is a great 2013 for Approach.”

“PR is an important part of any business strategy particularly in this challenging climate and we’re delighted that our campaigns, creativity and tangible results are once again being recognised by the very best in the public relations industry. This is our eighth year entering the CIPR PRide awards and we can only hope to continue our success of previous years.”

Approach PR’s client base includes German kitchen manufacturer Alno, Bradford based Rising Stars, white goods manufacturer Servis and Acorn Stairlifts.

This was posted in Bdaily's Members' News section by Approach PR .