Member Article

Media firm invests £50k in new technology

A County Durham multi-media agency has made a huge investment in new technology to cope with an increase in digital demand.

hpmgroup, based on Aycliffe Business Park in Newton Aycliffe, has invested £50,000 on equipment including a number of new Apple Macs and new servers to accommodate an increased demand in the company’s creative and digital services.

hpmgroup which employs 46 staff and currently has an annual turnover of £4.5m, has invested heavily to focus on new media marketing strategies and innovative i-publications as well as PR in recent months.

This latest investment will improve the design studio’s efficiency as well as increase its web server’s capacity to accommodate more online content for clients.

John Maughan, hpmgroup’s studio manager, said: “We’ve seen a rapid increase in the amount of online content from new and existing clients and this investment will enable us to not only accommodate demand, but also perform at an optimum level.

“New media is a hugely important part of the business now and we have noticed an increase in digital publication work and we don’t want to be left behind, which is why the company has had the foresight to make this investment now for the benefit of our clients.”

hpmgroup’s managing director Richard Mortimer added: “We’ve always been at the cutting edge when it comes to technology in the media and printing world and this is another example of us moving with the times.

“We have a talented team of designers, state-of-the-art printing machines and all the latest design software packages to ensure we deliver a top service to all our clients.”

hpmgroup is built on a heritage of print services and offers marketing, creative and digital communications creating an online presence, PR and event management services.

The integrated marketing communications company works with a variety of private and public sector organisations ranging from Wynyard Hall to NHS Trusts, local authorities and Durham, Teesside and Huddersfield universities.

It is also famous for printing football programmes for clubs including Liverpool, Sunderland and Middlesbrough to name a few.

This was posted in Bdaily's Members' News section by Martin Walker .