Member Article

Newcastle branding agency makes two strategic appointments

Newcastle branding agency makes two strategic appointments

Newcastle’s only dedicated brand consultancy Violet Bick has strengthened its team with the appointment of Daniela Meyhoefer and Claire Byers as brand consultants.

Marketing and communications expert Daniela Meyhoefer has extensive experience in the information, software and technology services industry.

In recent years she has provided brand consultancy and marketing solutions to a range of companies including North East-based Technology Services Group (TSG), Recite and Close House Hotel and Country Club. Daniela was also the interim brand director at the Sage Group in Newcastle, in addition to working for the company in her home-land of Germany.

Marketing and brand specialist Claire Byers joins the Violet Bick team from the region’s leading tourist attraction The Alnwick Garden, where she was creative director responsible for leading a programme of public engagement and brand development to strengthen its presence regionally and nationally.

No stranger to brand communications, Claire is also a former deputy director at BALTIC, the region’s flagship contemporary art gallery and worked as head of external relations for culture tourism and creative industries at regional development agency One North East. Whilst deputy director of BALTIC Centre for Contemporary Art Claire was instrumental in its shift from being an art-centred brand to experience-led, creating one of the most popular venues to host the Turner Prize in 2011.

Mike Owen, managing director at Violet Bick said: “Both Daniela and Claire bring a wealth of experience to the business and their appointments mark a milestone in our growth and strategic goals.

“At Violet Bick we are working very hard to help our clients build solid, profitable brands. We’ve developed a genuinely unique team here with lots of experience in different sectors.

“We want to ensure that when clients come to us they get the best strategic advice and expertise available when it comes to meeting their business objectives. At Violet Bick we want to add tangible value to their operations, if they are successful, we are successful and having the right team in place is integral to that.”

Claire and Daniela are working alongside Violet Bick brand director Mark Tinnion (formerly of Sony and Intel) and fellow brand consultant and former Saatchi & Saatchi head of planning and strategy Les Stern.

Since its launch 18 months ago, the company has been working for a wide range of clients both locally and internationally, including Gateshead College, True Solicitors, Newcastle Business School, Pennine Home Improvements, Onyx Group, Sage Gateshead and BALTIC.

This was posted in Bdaily's Members' News section by Amy Maughan, Contributor .