Member Article

Turn Key appointed for Leeds Community Foundation re-brand

Leeds integrated marketing specialist, Turn Key, has been appointed by Leeds Community Foundation to devise and launch a new brand, ‘Leeds at heart’, which will seek to get more businesses and individuals involved in the Foundation’s work.

Often described as THE Leeds charity, Leeds Community Foundation is the largest independent grant maker in the city, addressing the needs of people living in disadvantaged circumstances. It connects those who have achieved success, typically businesspeople, who want to give something back, with grass roots projects that are making a real difference at the heart of local communities.

Turn Key was selected by the Foundation following a competitive pitch, thanks to its ability to build exceptional creative marketing strategies. The agency will deliver an integrated campaign beginning with the re-brand, which will be rolled out across a new website and marketing material.

The agency has developed the new brand identity, featuring a logo of a heart within a halo with the strapline “Leeds at heart” to emphasise the organisation’s commitment to the city, where it operates in the heart of local communities.

The brand also symbolises the commitment and passion that community groups and the Charity’s donors have to making Leeds a healthier, happier place.

Sally-Anne Greenfield, the CEO of Leeds Community Foundation, said: “We needed to update our brand identity, which had been in use since we were founded nine years ago and we have developed considerably since then. We work with so many committed people who care passionately about the City, so we wanted our new brand to reflect and celebrate this.”

Turn Key’s managing director, Nik Entwistle, added: “The Foundation has been incredibly successful in helping to change the lives of people in Leeds and we’re proud to have been chosen to work with it, at such a crucial stage in moving its brand forward.”

This was posted in Bdaily's Members' News section by David Gatehouse .