Partner Article

Trolley dash marks opening of Warrington 99p store

Budget retail chain, the 99p Store, is opening its 230th outlet in Warrington, having refurbished the site of the former TJ Hughes shop in Sankey Street.

The move represents a £25,000 investment and brings 30 jobs to the town. To mark the official opening, competition winner Sharon Liddle will attempt a world trolley-dash record.

Another store is due to open in Wakefield in West Yorkshire next week.

Hussein Lalani, the chain’s co-founder and co-owner, believes the rapid growth is in part due to the fact it’s now become fashionable to shop at 99p Stores.

“It has now become cool and trendy to shop at 99p Stores,” he says.

“The public has become rightly fixated and hooked on value – and we are delighted to oblige.

“The days of paying three times over the odds for everyday basics like branded toothpaste, coffee and washing-up liquid are a thing of the past.

“We conduct constant research and feedback and what has been coming across loud and clear in the UK and the North-West is that the public are fed up of having been ‘ripped off’ for years by the so-called Big Four supermarkets.”

“When shoppers come in its heads held high and afterwards onto social media to share their great value. It never used to be like that. Now people like to share and even boast about the savings they make. It’s become the social norm,” he added.

The stores typically sell around 5,000 different products – from 99p fishing lines and perfume to pregnancy kits and garden gnomes, as well as a wide range of household brands including L’Oreal, Colgate, Disney, Johnson’s, Nivea, Dove, Palmolive, Coca Cola and Radox.

This was posted in Bdaily's Members' News section by Simon Malia .