Member Article

City salon teams up with Swiss brand to boost natural lash beauty

A revolutionary eyelash treatment is set to wow clients at a top Newcastle beauty salon.

Regis Hair and Beauty Salon in Fenwick is now stocking YUMILashes – an advanced technique designed to boost and lift the natural eyelash without the need for false lashes.

The treatment was designed and developed by renowned Swiss dermapigmentologist and permanent make up expert Sandra Viglino, as a luxurious alternative to eyelash extensions, false lashes and growth serums.

Regis in Fenwick is the latest salon to snap up YUMILashes, which has already proved popular at the prestigious Urban Retreat at Harrods in London, and in a range of top salons across the UK.

Nadia Rafi, creative director at YUMILash UK, is the driving force behind the treatment in the UK, and has worked extensively with Regis to provide the team with specialist training in the use of YUMILashes.

Nadia works for Consett-based Feel Good Promotions Limited, who achieved the rights to distribute YUMILashes in the UK last year. As a qualified technician, Nadia travelled to Switzerland to be trained by Sandra Viglino herself, and now trains salon staff across the UK.

During the 45 minute treatment, eyelashes are boosted upwards, straightened to add length and volume, tinted, and conditioned using a nourishing agent. The boosting and lifting effect lasts for 8-12 weeks, which is the natural life cycle of the eyelash. The treatment also involves the application of coenzymeQ10 gel pads to the under eye area, which have anti ageing properties.

Clients are offered a keratin-based mascara to take away with them to keep lashes healthy between treatments.

Nadia said: “I’m thrilled that YUMILashes are now available at Regis, which is one of the best known, well established salons in Newcastle. It’s the ideal city centre location for busy clients who want to treat themselves to a pampering lash treatment – whether it’s in the middle of a shopping trip, during their lunch break, popping in after work, or preparing for a big night out.

“YUMILashes is a revolutionary brand for professionals, and is the ideal way to enhance the natural beauty of eyelashes in a painless, safe and non invasive way, without fiddly extensions or false lashes, which now appear to be declining in popularity whilst demand rises for a more natural look.”

The Swiss brand has been featured as a ‘must have lash treatment’ by Glamour magazine, and continues to grow in popularity across the globe. If YUMILashes proves to be successful in Newcastle, then it will be stocked in 69 Regis salons nationwide.

Sharon Potts, salon manager at Regis, said: “We’re very pleased to stock the innovative YUMILashes at Regis in Fenwick. We decided to work with Nadia because this is a treatment which can benefit anyone, of any age group – it is not just a fashion service.”

Mandy Chambers, assistant manager and beauty supervisor at Regis, said: “Our clients are always looking for new ways to achieve thick, long natural lashes and now, thanks to this latest lash technology, we can offer them a long lasting, simple alternative treatment to eyelash extensions with absolutely fantastic results. It’s also a very nourishing treatment, and it’s great that clients can continue to nourish their lashes themselves in between treatments.”

The cost of a YUMILashes session is usually £60, but Regis is offering the treatment for the special price of £50 until October 31, 2013. To book, call Regis on 0191 232 0802 or visit the salon on the top floor of Fenwick.

For more information, visit www.yumilashes.com, like YUMILashes UK on Facebook and follow @YUMILashesUK on Twitter. To find out which other local salons stock YUMILashes, call 0844 854 7867.

This was posted in Bdaily's Members' News section by Uniquethinking PR team .