Member Article

Liverpool business leaders taking to world stage

International Festival for Business (IFB) 2014 organisers are looking to showcase Liverpool and the event at the World Summit in Rabat.

Julie Ehlen, IFB Project Manager, Liverpool Vision and Sarah Maxwell, Conference Events Executive, Marketing Liverpool, will be promoting the city on the world stage - and drumming up extra interest in the event on a global scale.

Max Steinberg, IFB 2014 chair and chief executive of economic development company Liverpool vision, who are organising IFB 2014 said: “Next year’s Global Leaders Summit in Liverpool will be one of the major highlights of the IFB 2014 programme.

Attending this year’s UCLG event gives Liverpool the opportunity to build even stronger relationships with key influential and international delegates and will help us to add value to IFB 2014.“

There will be a Liverpool stand throughout the summit, highlighting the city and all it has to offer, including promoting the IFB to an international key business audience and promoting Liverpool as the ultimate conference city and tourist destination.

The summit, which runs from October 1st to the 4th, is expected to attract around 3,000 people from more than 100 countries. Visitors will include local and regional leaders, representatives from international organisations and financial institutions, together with partners from civil society and the public and private sector.

The summit is organised by UCLG and is being hosted by the city of Rabat and the Moroccan Government. It will take the theme of “Imagine Society, Build Democracy” and include topics ranging from fostering, well-being and managing diversity, to looking at the dynamics of change and solidarity between different territories.

Mr Steiberg oversaw Liverpool’s participation in World EXPO Shanghai 2010, a six-month global event. Liverpool Vision was also responsible for hosting the Global Entrepreneurship Congress 2012, the first time the event had been in held in Europe.

This was posted in Bdaily's Members' News section by Simon Malia .