Shoppers stunned by augmented reality storefront

Two North East firms have collaborated to launch one of the first augmented reality storefronts in the country, at intu Metrocentre.

Newcastle’s Independent Events (IE) and Gateshead designers and coders, vector 76, have developed storefront through which a 3D drunk driver smashes, scattering shards of glass across the shopping centre floor.

The store has been mocked up to represent an auto accessories store with shelves filled with road safety messages.

When a shopper holds up their Apple, tablet or android device to the store, the revving of the car’s engine can be heard in the distance, the car comes careering into view then smashes through the window.

The viewer is able to move the device to experience the collision from different positions and viewpoints. This experience aims to highlight the dangers of drink driving to tech savvy 17-25 yr olds.

IE identified the opportunity to employ augmented reality in a more engaging way and deliver better return on investment.

Danae Abadom, Independent Events director said: “We picked on the popularity of wrapping empty storefronts and the Pop up Shop movement with Augmented Reality (AR) technologies and wanted to combine the two to develop the link between AR and retail experiences.”

Gavin Prior, general manager at intu Metrocentre said “This is a great opportunity to showcase the importance of this cause; we have a strong relationship with ‘Young Drivers’ who provide driving lessons for 11-16 year olds and this temporary shop front is a clever way of gaining shoppers attention about the Road Respect campaign.”

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__currentLoopData
tag
loop
picture
caption
sectors
regions

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

25 statements were executed, 6 of which were duplicated, 19 unique73.63ms

select * from "articles" where "published_at"::date = '2013-08-27' and "slug" = 'shoppers-stunned-by-augmented-reality-storefront' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

34.16ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2013-08-27 1. shoppers-stunned-by-augmented-reality-storefront 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('6f329b8f-bb49-4b56-8143-0e4270e25d3c') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

5.18ms/app/Http/Controllers/ArticleController.php:80production

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Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 12.1ms/app/Views/Analytics/PublishedItem.php:36production

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Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 11.25ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '6f329b8f-bb49-4b56-8143-0e4270e25d3c' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

3.55ms/app/Http/Controllers/ArticleController.php:107production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

1.29msview::frontend._artivent:58production

Metadata
Bindings	0. 9613d9c2-0939-4912-bb16-c79ab872d45d 1. profile
Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "premium_memberships"."profile_id" is not null limit 1

1.07ms/app/Domain/Profiles/Profile.php:116production

Metadata
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Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1530μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:62 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "profile_pages" where "profile_pages"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' and "profile_pages"."profile_id" is not null limit 1

1.65msview::frontend.profiles._article-byline:12production

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select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1810μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = '9613d9c2-0939-4912-bb16-c79ab872d45d' limit 1610μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc3.64ms/app/Domain/Partners/PartnerRepository.php:58production

Metadata
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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'bc10c42f-ed28-4810-b1c9-ad5f5e75d131' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '61fdb3d2-dc48-4ed2-addc-2b628ee90b43' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b03116a0-abce-47bf-b25d-251b2a3a94bf' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '743a18b7-f43c-4b89-83f8-047bcee61c5b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'f9843bb6-db0d-4f60-92e3-b693f63f039d' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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Shoppers stunned by augmented reality storefront

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