Member Article

UK's top financial technology group appoints Yorkshire PR agency

Yorkshire PR agency, Aberfield Communications has won a contract with the UK’s leading financial technology group, Quintessential Finance Group.

Quintessential helps lenders and financial providers by using its own comparison and Pingtree technology to refer consumers across a range of products.

The Cheshire-based business, which operates in personal loans, short term loans, insurance, debt consolidation, financial claims, credit reporting and data services as well as price comparison, has shown significant growth over the last 12 months.

Aberfield has been tasked with creating a PR campaign to reposition it as a leading provider of financial technology and communicate its recent business successes.

Mike Ransom, managing director at Quintessential Finance Group, said: “The way in which people purchase financial services and products, including how they borrow and save, has changed.

“New technology is driving choice, and with it increasing competition. Aberfield will help raise the profile of our cutting-edge products and services, and raise awareness of our success story.

“Initially, the focus will be on the financial, intermediary and business press, with the potential for consumer campaigns as products are developed.”

Tim Downs, director at Aberfield, said: “Quintessential is rapidly growing and expanding into new markets on the strength of its technology.

“We’ll be highlighting the expertise that has driven its growth and demonstrating why it is the market leader in financial technology and information services.”

This was posted in Bdaily's Members' News section by Mark Lane .