Member Article

National fashion brand brief for Zeus PR

Online fashion brand missbehaver.com has commissioned Manchester and Cheshire based Zeus PR to build a high profile national PR campaign.

Zeus PR will implement a strategy based on a consumer media relations programme, supported with celebrity engagement, sampling and brand-building social media interaction.

John Heath, co-founder of missbehaver.com explains: “Following missbehaver.com’s soft launch last year, we have already established a loyal customer following, which is growing organically month on month, largely by word of mouth. One year on, the time is now right to develop our brand profile further, creating significant awareness and engagement nationally with our target audience.”

Anthea Fosti, MD at Zeus PR comments: “missbehaver .com is synonymous with fast, on-trend and highly affordable young fashion. The brand is cheeky, fresh and exciting and is committed to turning around the latest trends in super quick time, with new product releases often twice a week. The tone and pace of the PR campaign will follow the brand proposition, making for an energetic and fast moving campaign. The agency is buzzing with this brief!”

The missbehaver.com business runs its online operation, warehousing and a photographic fashion studio from its head office in Farnworth, Bolton.

This was posted in Bdaily's Members' News section by Simon Malia .