Member Article

Yorkshire crowned the best in Europe

The Yorkshire region has received one of the world’s most coveted travel’ Oscars.

The county overcame stiff competition from a range of capital cities- including London, Berlin and Madrid- to be crowned ‘Europe’s Leading Destination’ at the World Travel Awards in Antalya, Turkey.

In addition, the county’s tourism agency Welcome to Yorkshire was also recognised, being named as ‘Europe’s Leading Marketing Campaign’ for the second time.

These wins are a major coup for the country, the largest in the UK, as Yorkshire is the first location other than a major city or country to have won the Best Destination accolade in the awards’ 17 year history. Welcome to Yorkshire is the first to have won Best Marketing Campaign twice.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: “It’s fantastic to see Yorkshire taking its rightful place as one of the top holiday destinations in Europe. It’s a real validation of both Welcome to Yorkshire’s work and the efforts of the thousands of attractions, restaurants, accommodation providers and other tourism businesses which make this county great.

“News of this award comes off the back of a fantastic year already for Yorkshire and the growing excitement about Yorkshire’s hosting of the 2014 Grand Depart of the Tour de France. This is one of the biggest awards in international tourism, and I’m very proud to see Yorkshire at the top.”

Welcome to Yorkshire has won seven European and World Travel Awards since it launched in 2009 beating globally recognised travel brands and some of the world’s leading destination management organisations.

This was posted in Bdaily's Members' News section by Anna Addison .