Member Article

The if agency launches new brand positioning for luxury tableware specialist Kevin Glancy Limited

The if agency, the creative agency that specialises in direct communications, has created a new brand positioning and identity for Kevin Glancy Limited – which specialise in the most exquisite tableware and accessories for private yachts, aircraft and residences around the world. The if team was briefed to create an overall brand positioning for the company as well as advertising, a website and comprehensive suite of supporting marketing collateral including; presentations, literature, business cards and stationery. At the heart of the project was the development of a proposition and manifesto - Uncompromising Passion – which has inspired and informed all creative executions; both on and offline.

Kevin Glancy Limited was established in 1989 and has since forged an unparalleled reputation for service that sets them apart as the clear leader in their field. With a client list that reads as a ‘who’s who’ of the world’s super rich, their portfolio includes the world’s finest luxury brands. It also provides a fully bespoke design and manufacture process, an exclusive service which leads to the creation of truly unique, personalised designs, tailored to precisely match the singular requirements of client briefs. The key aims of the new brand and creative proposition were to give Kevin Glancy Limited standout in an increasingly competitive market, to provide an articulation of unparalleled customer service whilst still being relevant and appealing to the different needs of its target audiences.

Ed King, group account director at The if agency, said; “Kevin Glancy operate in an elite industry and have a clientele who expect the very best - both in terms of service and product quality. It’s therefore essential for the company to have a brand positioning that embodies their unmatched levels of expertise and uncompromising dedication to customer service. Ed added: We feel the new identity and collateral now perfectly reflects what Kevin Glancy delivers.“

Whilst Jason Hales, sales manager at Kevin Glancy, commented: “As a business, we’re passionate about our product and meticulous in our levels of service so our new brand positioning needed to fully embody this. The if agency really understood that and was therefore able to get under the skin of our organisation and the results clearly reflect that insight.“

This was posted in Bdaily's Members' News section by ConkerPR .