Member Article

Leeds’ Brand8 PR appointed by Inline Health & Beauty

Brand8 PR has been appointed by Leeds-based personal care brand manufacturer Inline Health & Beauty to devise and implement a consumer-focused campaign for its Anovia skin and bodycare product range.

Featuring over 20 products including shower gels, body lotions and children’s shampoos and conditioners, Anovia products are listed in a number of discount retailers including Poundland, Home Bargains and B&M.

The public relations agency, also located in Leeds, was appointed following a four-way pitch and has been tasked with generating increased consumer awareness and demand, along with enabling additional listings for Anovia products.

Commenting on the appointment, Juliet Allister, Inline’s commercial director, said: “Brand8 PR stood apart from their competitors due to their clear understanding of our brand, strong ideas, distinct commercial awareness and impressive health and beauty sector experience.

“Anovia is a successful high quality, affordable skin and bodycare brand, but we know it has a huge amount of potential for further growth.

“We are confident that Brand8 PR’s strategic approach will enable us to continue to grow Anovia’s distribution and the brand’s revenues.”

Established in 1997, Inline has a 26,000 sq ft manufacturing facility on the Felnex Trading Estate in Cross Green and is on target to achieve a turnover of £5m by 2015.

Brand8 PR account director Paula Toole said: “Anovia is a fast growing brand in a rapidly expanding segment of the retail sector, so it is a great account to have won.

“We are excited about the opportunities it presents and are working in partnership with Inline to achieve the company’s commercial goals for the brand.”

This was posted in Bdaily's Members' News section by Mark Lane .