Member Article

London goes coco with taxi advertising campaign

The London Taxi Advertising firm which specialises livery campaigns is planning to send London coco with 50 branded taxis promoting the celebrity loved health drink Vita Coco.

The drink has grown from strength to strength with super star endorsements coming from the likes of Rihanna and food writer Nigella. The taxi advertising campaign starts this month and will be activate throughout the capital for 12 months as part of a consumer strengthening efforts through key positions, professionals and influential figures.

The Vita Coco brand recently introduced a children’s drink aimed at young mums to target the 2-8 year old market.

The London Taxi Advertising firm has recently bagged livery advertising campaigns for LycaMobile and Columbus Direct though the capital.

Many brands are pushing deeper into the social advertising enviroment with the rapid growth of Facebook and Twitter but traditional display advertising still holds a strong position to cut through the day to day digital mass.

This was posted in Bdaily's Members' News section by Mark Tether .