Member Article

Betfred launches new TV campaign

Warrington-based gaming firm Betfred.com has announced a new brand strategy and creative direction as part of a £10 million UK marketing investment.

The campaign aims to “celebrate the fun and friendly nature of the customer experience and products”.

Betfred.com is looking to attract increasing numbers of recreational users looking for a greater sense of enjoyment from the experience.

The new TV campaign revolves around the concept of ‘The Personal Carnival’, as customers are treated to their own special celebration each time they engage with the brand through one of its products.

Across all the adverts there is a ‘carnival’ surprise as musicians and dancers appear to celebrate the moment of interaction with Betfred.

The TV campaign from Manchester-based agency BJL will see the first usage of Betfred’s new strap line ‘You’ll love a bit of Betfred’ as the brand moves to focus on its commitment to the ease and enjoyment of the betting experience.

Chris Sheffield, Managing Director at Betfred.com said: “Betfred is all about the customer experience and the enjoyment of being able to get involved in the action regardless of the result.

“The personal carnival concept from BJL conveys that perfectly, emphasising the welcoming, inclusive personality of the brand and the importance of the overall experience to our customers.”

Tom Richards, Creative Director at BJL, said: “Unmistakeably feel-good and unashamedly enthusiastic, what better way to celebrate the Betfred experience than with a personalised carnival, particularly as we edge towards the spectacle of the 2014 World Cup in Rio.”

Media strategy is being handled by Mediacom Manchester with the adverts commencing on BSkyB and BT Sport from this weekend.

This was posted in Bdaily's Members' News section by Simon Malia .