Member Article

Truth’s pitch hits the mark with Field Candy

Following a competitive pitch, creative agency, Truth, has been appointed by niche online retail brand, Field Candy. The agency will help support the premium tent manufacturer’s growth, by delivering a marketing strategy to raise brand awareness and visibility.

The initial project involves a multi-channel marketing programme targeting retailers, B2B and consumers and will include; new product development, packaging and consumer contact strategy, and aims to increase commerciality and revenue volumes. The win represents a key addition to Truth’s growing digital and retail offering.

John Harris, Director and Founder said: “The Truth team immediately understood both our business and our culture in a very complete way, which was really important to us. We were very impressed with the strategy and creativity they presented.”

Creative Partner of Truth, Darren Scott, commented: “This is a fantastic client win for us. Field Candy is a successful start-up to date and to have the opportunity to take such a creative brand to the next level is really exciting. This type of client really enables us to flex our creativity, working alongside globally renowned and upcoming designers to create these works of art.”

This was posted in Bdaily's Members' News section by Christina Stocks .