Member Article

Salford comms agency working with Waterford Wedgwood

Salford-based communications agency Rule 5 has secured a contract with Waterford Wedgwood to develop social media channels for its luxury tableware Wedgwood, Royal Albert, Royal Doulton and Waterford brands.

The agency, based at MediaCityUK, is working with the company to develop content and build communities. It will also provide in-house training for the firm’s marketing and communications team.

Rule 5 director Julie Wilson said: “This is an increasingly important area for firms who realise that there is more to a web presence than just having a website.

“It’s also critical that the conversations that take place in social media reflect the personality of a business, and that’s a crucial element of the work that we are doing with WWRD - defining the tone and approach for each of the brands.”

Rule 5’s role started with London Fashion Week. The agency helped to promote Wedgwood’s bespoke invitation – a miniature Mulberry tea cup – for the Mulberry Spring- Summer 2014 show.

Wedgwood created the bespoke doll’s house tea-cups and saucers in traditional Jasperware. The fashion team at Mulberry selected five different shades to complement the tones in their collection.

This was posted in Bdaily's Members' News section by Simon Malia .