Member Article

Manchester agency adds lustre to jewellery chain

Manchester agency The Market Creative is helping jewellery firm Shipton & Co build brand awareness with shoppers.

Having reviewed the overall brand proposition, design and retail strategy, the Market Creative team devised the ‘Colour Your World’ campaign, reflecting the origins of the gemstones.

The campaign will run in stores nationwide.

Sue Benson, managing director, said: “Each gemstone used in Shipton jewellery is handpicked by the owner who travels the world to source the finest gems on the market.

“The spectrum of colour in the collection is stunning and provided a focus for the campaign, which embraces brand personality, promotional messaging and information.”

Matt Raynor, retail operations manager at Shipton & Co, added: “The Colour Your World campaign reflects our expertise and product selection of unique gemstone jewellery, helping to explain our proposition.

“It brings to life the brilliance and vividity of colour in our gems while giving customers a peek into our world and a taste of what goes on behind the scenes to inspire and bring together a collection.”

The Market Creative has also produced a seasonal point-of-sale campaign to support Shipton & Co’s promotions.

This was posted in Bdaily's Members' News section by Simon Malia .