Member Article

Sky Betting and Gaming appoints Leeds' Epiphany Group as SEO partner

Leeds digital agency Epiphany has been appointed in a ‘dream’ contract to manage all aspects of Sky Betting and Gaming’s SEO strategy, including earned media and off-page creative, across its Sky Bet, Sky Poker, Sky Vegas and Sky Bingo brands.

Leeds-based Sky Betting and Gaming is one of the country’s leading online betting and gaming companies.

The business consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo and one of the UK’s leading multi-sports websites, Sporting Life.

Epiphany has been tasked with increasing revenues from organic search (SEO) across all of the group’s brands.

Richard Flint, managing director of Sky Betting and Gaming, said: “Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns.

“We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space.”

Rob Shaw, CEO of Epiphany Group, added: “Working with Sky Betting and Gaming is a dream come true for our technical SEO, creative and PR teams.

Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical.“

This was posted in Bdaily's Members' News section by Mark Lane .