Member Article

Freelance PR consultant strikes three gold Pride awards

A freelance Newcastle PR consultant has won three Gold Awards at the prestigious Chartered Institute of Public Relations Pride Awards North East 2013 held on 3 October at Gateshead Hilton.

Former journalist, BBC Radio Producer and Accredited CIPR member Kate Slater won Gold in every award she entered:

1) Best Campaign under £10,000

2) Best Healthcare Campaign

3) Outstanding Freelance PR Consultant

Kate Slater devised a PR and marketing campaign for North East based Kinesio UK (brightly coloured therapeutic taping beloved of athletes) that saw it catapulted to global attention, shifted public opinion and has led to the company doubling its staff.

In addition, one of Kate Slater’s many travel PR and marketing campaigns saw The Ducket, (a five star Northumbrian stone tower) achieve 99% bookings for three years with a 700% return on PR investment and featured in over 53 national and regional media features. The Ducket also won Britain’s Most Unique Retreat award in 2012.

Media work by Kate Slater for St John Ambulance North East, saw the charity achieve hundreds of items of positive press coverage in 2012 and her work helped to secure a prestigious national first aid award for two Sunderland schoolboys.

Competing against Kate Slater in the first two awards categories were significant public sector organisations and large private sector companies.

Kate Slater PR and Marketing was established in 2009 and has worked with many North East businesses and organisations including Kinesio UK, George F White, the Centre for Life, St John Ambulance North East and Dere Street Homes, as well as tourism and healthcare clients across the UK and in Dundee, London and Devon.

The company delivers targeted press communications, social media and fully integrated marketing campaigns that bring proven results, positive awareness and increased business to clients.

The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners. The 2013 Chairs of Judges, Gill Dandy FCIPR, Senior Consultant at The Centre for Strategy and Communication, and Chris Genasi FCIPR, Senior Consultant at APCO Worldwide, assisted in ensuring a fair and consistent judging process.

Kate Slater commented: “Winning these three awards is a fantastic accolade for my work and along with the accompanying results I’ve generated for clients, it is a huge vote of confidence in the campaigns that I create and implement.

“I am passionate about the effectiveness of excellent PR and marketing and always strive to achieve great results for all of my clients. It’s now fantastic that my own business has achieved this recognition in its own right. Considering I’m also a freelance practitioner competing against much larger organisations, I couldn’t be more proud.”

CIPR President Sue Wolstenholme FCIPR, commented: “The North East CIPR PRide Awards celebrate the very best public relations campaigns, teams and individuals from across the North East. The exceptional quality of entries received this year is a real testament to the thriving industry which exists here in the region. The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK regions and nations and to win an award is a great achievement.”

More information at www.kspr.co.uk or email kate.slater@kspr.co.uk or call Kate on 07889 203426.

This was posted in Bdaily's Members' News section by Kate Slater .