Member Article

Karol appointed to visionary Sunderland CCTV firm

CCTV specialist, Hadrian Technology, has appointed North East-based agency Karol Marketing to undertake its public relations activity.

Hadrian Technology, which is headquartered in Sunderland, specialises in providing revolutionary High Definition Serial Digital Interface (HD-SDI) CCTV systems, and is the biggest installer of the market leading Concept Pro CCTV range in the country.

Founded in 1999, the firm works with both commercial and domestic customers throughout the UK and Ireland.

The HD-SDI systems it uses generate a ‘crystal clear’ image, which is of a higher quality than SKY HD, and have both security and health and safety applications - for instance they can help to identify criminals more effectively than traditional analogue CCTV, and can help businesses counter potentially costly fraudulent accident claims.

HD-SDI CCTV can also help firms or domestic clients save money on installation costs, as a building’s existing co-ax cable can be used with the systems rather than Cat 5 cable, and there is no need to involve IT managers or add more devices to networks.

Hadrian Technology appointed Karol as part of a strategy to further extend its market reach across the retail, leisure, public, business and domestic sectors.

It was attracted by the agency’s extensive experience of working with the security industry, as well as its award-winning record in business to business and business to consumer PR.

Gary Trotter, general manager of Hadrian Technology, said: “With the evolution of CCTV technology - thanks to HD-SDI - this is an exciting time for the industry and for our business. We’re seeing huge demand for our services from both commercial and domestic clients, who can see the difference HD-SDI CCTV can make in terms of increased security and cost-savings, and we are gaining new customers every week.

“Karol Marketing’s vast experience in the security industry, coupled with its reputation in regional, national and international PR, made it the perfect partner for our journey ahead.

“It’s fantastic to have such a well-respected agency on-board.”

Stefan Lepkowski, managing director of Karol Marketing, added: “We’re delighted to be working with a North East company with such vision, drive and energy, and one which is pioneering new technology that has huge benefits for both business and domestic clients.

“Hadrian Technology prides itself on providing finely honed expertise with a personal touch and it’s a pleasure to be supporting the firm in the next phase of its development.”

Karol Marketing, which has its head office in Newcastle, is a full service agency with more than 70 industry awards to its name, and has been named PR Consultancy Team Of The Year five times.

It recently celebrated its 21st birthday by announcing a number of new client wins and the further expansion of its team.

This was posted in Bdaily's Members' News section by Karol Marketing Group .