Member Article

Pure and eras ltd launch ‘BEER’ Festival – a unique event for employee engagement

Businesses in the East of England are invited to come along to the Best Employer, Eastern Region (BEER) Festival on Friday November 15th at Ickworth Park near Bury St Edmunds, Suffolk.

Part of the wider BEER initiative, which includes the best employer survey, awards and year-round seminars, the festival is organised by Cambridge-based recruitment consultancy firm Pure Resourcing Solutions (Pure) and eras Ltd, provider of psychometric and talent solutions.

Ideal for senior executives and directors and heads of HR, the festival offers high-profile keynote speakers: Cathy Brown, Employee Engagement Executive, British Telecom, Dr Andy Wood, Chief Executive Officer of Suffolk’s own Adnams, and Dominic Lowe, Managing Director of Kettle Foods in Norwich will be speaking about their own employee engagement activities.

Covering themes such as leadership, community involvement, living the values and wellbeing in the workplace, the event is designed to get participants engaged with their peers to help them develop their own employee engagement strategies.

The event is a mix of speeches and ‘free flow’ discussion hubs led by facilitators from key business leaders in the region. In the hubs, attendees steer the agenda by sharing their experiences and they are not tied down to just one hub at a time – they can move freely between each one to capitalise on the knowledge being shared.

Lynn Walters, Director of Pure, says: “The BEER Festival is very different. Usually, professionals in this field would not be able to be so creative and innovative at a traditional style conference. We aim to make all participants the ‘experts’ who can teach each other, and share success stories and lessons learned.”

Alex Pearce, Managing Director at eras ltd adds “We are aiming to offer a festival that breaks the rules – it is a highly inclusive and interactive event. This approach can really open up the way for exciting ideas and problem-solving. It really is an amazing opportunity for people to learn from the fantastic pool of talent we have in the East of England.”

The festival starts at 9.30 and finishes at 4pm. The £35 ticket fee includes lunch, refreshments and a goody bag, with all proceeds donated to East Anglia’s Children’s Hospices and The Adnams Charity.

What better way is there to get you in the mood for the weekend than listening to experts from the world of beer and crisps?

To find out more contact Anna Hill, Marketing Manager on: 01223 209888 or Anna.Hill@prs.uk.com.

This was posted in Bdaily's Members' News section by Red Ruby Copywriting .