Member Article

Reward launches CLO proposition

Loyalty operator Reward has unveiled its vision for Card Linked Offer (CLO) and customer loyalty technology in the UK.

Reward’s CLO platform enables retail merchants and publishers to target consumers with hyper relevant offers that are directly linked to their debit or credit card.

Using transactional data, offers from a coalition of retailers are tailored and served to each consumer based specifically on their payment card spending behaviour. Linking these deals directly to the payment card, the offer is redeemed by the consumer when the card is used at point of purchase. This provides retailers and publishers with the opportunity to deliver hyper targeted loyalty schemes. The CLO platform makes it simple for consumers to redeem offers, driving greater customer engagement, retention and return for retailers, as well as delivering ongoing incremental sales growth.

“Growing loyalty card fatigue means that one in three customers say they fail to gain any real value from their existing loyalty cards. As a result, retailers and publishers alike have been crying out for the next innovation in performance driven marketing,” said Gavin Dein, CEO and Founder of Reward.

Reward are the company behind the recently launched card linked loyalty programme, Cashback Plus. It claims that more than 50 national retailers, most notably Dixons, BP, Home Retail Group and Arcadia, have capitalised on the benefits of the CLO platform, and served offers to an audience of more than 15 million potential customers across RBS, Natwest, and Quidco among others.

“Linking offers and deals to existing payment cards, CLO is a game-changing technology that provides brands with a proven means of increasing sales through customer loyalty programmes,” Dein added. “This has been shown through the success of the Cashback Plus programme we have launched for RBS Group; not only does redeeming offers become much simpler for consumers, but it delivers stronger retailer loyalty driving incremental sales and profit growth for participating merchants.”

This was posted in Bdaily's Members' News section by Reward .