Member Article

Brazen wins Snapajack social media account

Manchester agency Brazen has been commissioned to handle the national public relations social media account for online gifting retailer, Snapajack.

The agency will be responsible for the UK launch of the brand, seeking to create “rapid awareness” in the run-up to the peak Christmas sales period.

Snapajack Marketing Director Julie Brook said: “Brazen is highly regarded for its creative credentials. Their campaigns are clearly designed to have maximum impact on both media and consumers, and of course, the bottom line.

“We are very pleased they are on board to help us hit our ambitious commercial targets”.

Snapajack specialise in personalising gifts across a range of products including calendars, playing cards, wine boxes, pictures and covers for phones and tablet computers.

Brazen founder Nina Webb said: “We aim to make Snapajack famous, with a mix of tactics that create mass talkability around the brand.”

The brand will be launching a nationwide television advertising campaign, which will be supported by PR and social media.

This was posted in Bdaily's Members' News section by Simon Malia .