Former Poundworld director puts himself in the window for retailers

A former director of discount retail giant Poundworld, who appeared on Channel 4’s ‘Undercover Boss’ series, has left the company to start a retail consultancy firm specialising in print, display and marketing products and services.

Martyn Birks supplied Poundworld with signage and point of sale materials for almost 25 years before spending three years at the company as its marketing director and starring in Undercover Boss in 2011.

He is now using his 35 years experience working in the retail and advertising industries to broker deals between retailers and suppliers of point of sale materials, print, public relations, branding, outdoor advertising and other forms of media as well as advising retailers of all sizes on marketing strategies.

Martyn, who is based near Leeds, is trading as Martyn Birks Associates. He explains: “During my time in the retail industry I’ve worked across a wide range of marketing functions, built up a brilliant team of people in lots of specialist areas and established a valuable contact book that contains many of the UK’s best retail suppliers that produce top quality products cost-effectively and efficiently.

“I’m now sharing my experience and knowledge with other retailers who want to streamline their marketing functions and save money.”

Martyn brings a wealth of experience to his new role after previously founding and managing signage and point of sale specialist Spectrum Advertising.

The business later became Spectrum Dean Clough when textiles and property magnate, Sir Ernest Hall invested and became Martyn’s mentor. Martyn later sold the business and joined the board at outdoor media specialist Ad Group Holdings before moving to Poundworld.

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