Member Article

The importance of Corporate Christmas Gifts

With the festive season coming up, customers will be expecting a message of appreciation and loyalty from the companies they choose and trust this Christmas.

Pro-Ad’s Loren Nardini, BPMA Ambassador for the North East, explains why Corporate Christmas Gifts should be an important element of companies’ Marketing and chooses his five favourite promotional gifts for this winter.

According to the latest BPMA research (January 2013), 94% of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months. Rewarding customers with branded gifts this Christmas can have the following benefits:

It’s a great way to say “thank you”

Corporate Christmas Gifts can be used to thank customers for their business and loyalty over the past year and is a way to acknowledge that the company’s success is due to their trust. Choosing the right Christmas gift can make them feel appreciated and is a great start to a new year of business relationships with them.

Opens a line of communication

Apart from creating a “feel good” factor to the communication with customers, it can also be used as an effective point of contact with them. This way, lines of communication with customers that companies haven’t done business with for a while can be created, offering them a chance to win them back.

Offers great brand exposure

44% of Promotional Merchandise recipients keep the product they were given for over a year. This offers increased brand recognition to the gifts recipients. Not only that, but if companies choose to send them a useful promotional product which can be used daily, it can also offer broad brand exposure to all the people that the recipients interact frequently with.

Increases customer satisfaction

Choosing the right promotional gifts for customers is a way for business to show their understanding of their customers’ special requirements and can initiate positive thoughts and the building of a favourable image for their company. If for example their customers are environmentally conscious consumers, sending them eco-friendly desktop gifts is a sign that their values are important to them and that the levels of customer service are based on the deep appreciation of their needs.

The options for Corporate Gifts to choose from this Christmas are countless and can match every type of audience and their specific characteristics.

Our Top 5 of smart, funky and useful products this Christmas is the following:

1.Names Personalised Desk Calendars: Useful gift that stays on customers’ desk offering a yearlong brand exposure.

2.Multi Tasker Cross Pens: With a smooth twist, they switch from a black ballpoint to a red ballpoint to a pencil. With the addition of an attachable smart stylus, they can also be used on every smartphone, tablet or any other touch-screen device with ease.

3.Americano Travel Mugs: This stylish and modern travel mug is made from double-walled polypropylene material to keep drinks warm. Available in several different travel combinations it is a smart gift that customers can take everywhere with them.

4.Tablet Folders: Leather iPad cases which protect customers’ tablets and are also equipped with straps for their notes and a position stand. Deluxe gift for the top end customers.

5.Christmas Baubles in a personalised gift box: All-time classic Christmas gift, this product will bring a smile to every customer’s face.

For more Christmas Gifts ideas you can visit Pro-Ad’s website www.proad.co.uk or speak to Eleni on 01670 518928.

This was posted in Bdaily's Members' News section by Pro-Ad Ltd .