Partner Article

Xerox aims for fluid marketing content with new services

Xerox has announced a managed service for adapting the design of digital content to any form of digital device or channel.

Its creative and digital production services are designed to streamline digital communications and content publishing - making digital content more fluid. Using the tools, communications can be adapted for any channel, device, format or screen size, supporting multi-channel campaigns from a single source.

Managing digital content for marketing or advertising campaigns has become increasingly complex with the proliferation of smartphones, tablets, phablets, social media and mobile apps. Marketers are now challenged with creating digital content that can seamlessly work across any of these channels without escalating costs.

“Making content more fluid means that marketers can quickly tailor content to each customer’s preferences,” said Julie Hesselgrove, president of Xerox’s Communication and Marketing Services group. “No matter how good your content is, consumers will quickly become irritated trying to absorb it if it isn’t optimised for the device they are using.”

“This service is designed to help marketers prepare their materials for the future of customer engagement, no matter how that manifests itself,” said Hesselgrove.

The service also speeds up the creation and approval of artwork through collaborative proofing tools, workflow and digital asset management technology.

This was posted in Bdaily's Members' News section by Xerox CMS .