Member Article

Leeds’ Landwood Group backs UK’s no.1 Telemark skier

Landwood Group, the Leeds-based chartered surveyors, asset managers and auctioneers, are to sponsor Jasmin Taylor, the UK’s no.1 Telemark skier.

This is Landwood’s first foray into sports sponsorship and, as director Mark Bailey explained, Landwood have chosen a successful sportswoman in a specialised field to mirror the company’s own specialised practice.

Jasmin, who is just 20 years old, is the top Telemark skier in the country and is well on the way to becoming one of the best in the world. To the uninitiated, Telemark skiing is widely regarded as the purest form of skiing.

Telemark skiing, devised in Norway, is very similar to conventional downhill skiing but varies though, as the skier has the extra challenge of negotiating a large jump halfway down the slalom course, as well as a cross-country skating section towards the end, further testing their endurance.

Jasmin, who comes from Ipswich, is currently ranked No.11 in the world, as well as being the UK’s No 1. She is also the French Cup Champion of 2012/2013. She finished 2nd in the first World Cup race of 2013-2014 earlier this month and is aiming to finish as No.5 in the world or better by the end of the season.

“We feel that Jasmin is the perfect fit for our business,” said Mark Bailey. “We heard about Jasmin and her success from a client of ours and, as keen skiers ourselves, we were extremely impressed. The opportunity to support a national sports person, who is the leader in their field, does not come along very often.

“We were especially attracted by the fact that Jasmin is an expert in a specialist and technical discipline. We see parallels here with the specialist nature of our own practice, which deals with plant and machinery and property assets for banks, insolvency practitioners and large private clients.”

The Landwood Group’s sponsorship will specifically help Jasmin to fund her training and competition programme across Europe and the USA.

This was posted in Bdaily's Members' News section by Mark Lane .