Member Article

Skills Show provides renewed challenge for fresh

Cheshire marketing agency the fresh Group has been appointed to deliver the special events programme at The Skills Show for the second year.

The Skills Show, the UK’s largest skills and careers event for young people, takes place at the NEC in Birmingham in November.

From its base in Cheadle, fresh will handle the creative concept, technical production, event logistics, artistic management, video production, exhibition construction for a third party partner and content management.

Managing director Patrick Howells said: “After last year’s success, we were delighted to be appointed to deliver such an important, high profile special events programme for The Skills Show for a second time.

“Once again, this was a fully integrated project which utilised every division within fresh, particularly our more recently established exhibitions department. The fresh and Skills Show teams came together to create a fabulous special events programme and I am extremely proud of the end results.”

In 2012, in addition to the opening and closing ceremonies which each attracted 2,500 guests, fresh was also responsible for a number of smaller events, including a welcome dinner, awards ceremony for one of the event’s key funding partners and a spectacular finale.

The Skills Show itself attracted more than 80,000 visitors during its time at the NEC.

More than 50 amateur performers were sourced by fresh for the ceremonies, which were attended by entrepreneur and TV personality Theo Paphitis and Deputy Prime Minister Nick Clegg.

fresh worked with World Skills UK to manage, produce and deliver this year’s Show 2013. The agency managed content and creative development, video production, full technical production across 8 events, signage and branding throughout the arena.

Ross Maloney, Chief Executive of The Skills Show said: “It provides a unique opportunity to inspire people with exciting opportunities in further education, skills and Apprenticeships through having a go at new skills, getting careers advice and meeting employers, colleges and learning providers.

“The show not only recognises the talents of young people across the United Kingdom, but highlights the vital importance of skills to economic growth”

This was posted in Bdaily's Members' News section by Simon Malia .