Member Article

Leeds’ Search Laboratory aids Belfast firm ahead of crowdfunding campaign

Belfast-based Jyrobike, has appointed Leeds’ Search Laboratory to manage its social media ahead of a £100k Kickstarter crowdfunding campaign.

Jyrobike are a manufacturer and designer of auto-balance bicycles.

The British company, based in Belfast, appointed Search Laboratory, who will also manage the company’s global SEO, following a competitive tender submission.

The Leeds-based search marketing agency has been briefed to oversee the SEO for Jyrobike’s rebrand including new name (originally known as Gyrobike), new brand vision, new website and the brand’s social media.

Jyrobike’s patented gyroscopic technology and other design innovations make it the only company on the global market to develop auto-balance bikes.

The company will be using crowd funding platform ‘Kickstarter’ launching May 13 2014 - 15 June (33 Day Campaign) to attempt to raise $175,000.

The Kickstarter campaign will allow customers the opportunity to be the first to own a Jyrobike as well as allow investors of all sizes to get involved.

Search Laboratory has been tasked with increasing the online profile of the brand both pre and during the Kickstarter campaign via online PR, technical SEO and social media, adhering to the brand’s values of people, invention and freedom.

Jyrobike CEO, Robert Bodill, said: “We are delighted to appoint Search Laboratory as our digital agency. Search Laboratory engaged in a substantial tender process that lasted for a number of months and they stood out head and shoulders above the rest.

“They are clearly the leading experts in this field and we were impressed by both their professionalism and enthusiasm. I am delighted to have Search Laboratory on-board, not only as a supplier but as an integral part of the Jyrobike team.”

Search Laboratory SEO account manager, Colin Docherty, who is leading the account added: “The team is excited about working on such an innovative client, whose product is both unique and inspirational.

“I’m particularly looking forward to combining our expertise in digital marketing and social media to realise Jyrobike’s vision of making the joy of cycling accessible to everyone regardless of age or ability.”

This was posted in Bdaily's Members' News section by Clare Burnett .