Member Article

Manchester's Refresh wins UK contract to promote international health brand

Manchester agency, Refresh PR, has secured a retained account with Arbonne, the international health and well-being brand, following a three-way competitive pitch.

Refresh PR will run a national press office complemented by events and stunts to raise awareness of the brand’s product offering, as well as its business model, which is based on direct marketing via a network of consultants.

The company currently has over a million consultants worldwide and offers products ranging from cosmetics, haircare and skincare through to nutrition and sun protection.

Kelly Lloyd-Sanderson, Arbonne’s senior marketing manager, said: “Refresh PR presented its ideas with creative flair and enthusiasm, impressing us with its presentation style and ideas as well as its understanding of our business vision. We’re looking forward to seeing these plans materialise into what will be an exciting 2014 for Arbonne.”

Sophie Smith, account director at Refresh PR, said: “Working with Arbonne is a fantastic opportunity for us and an excellent start to our year. The team and I are excited to get to work on a range of activities, including a number of key product launches, to raise awareness of the brand via national, consumer and business press.”

This new contract follows an award -inning year for the agency. In 2013, Refresh PR won the Recommended Agency Register (RAR) Award for Public Relations (under 30 staff) and Best Use of Press and Public Relations at the Construction Marketing Awards. This accompanied a nomination for Best Small Consultancy at the CIPR North West PRide awards.

This was posted in Bdaily's Members' News section by Simon Malia .