Member Article

Cheshire PR firm supporting B&Q to shape brand reputation and engagement

PR firm Good Relations Regional, which has its North West office in Macclesfield, has been appointed by B&Q, the nation’s leading home improvement retailer, to work with its management team to shape its brand reputation and increase customer engagement.

Working alongside their colleagues at Good Relations Brand Communications, who will manage the London-centric activity, Good Relations Regional will be responsible for managing the brand reputation and communications activities across all earned media channels outside London.

Zoe Ensor, managing director of Good Relations Regional, said: “It’s fantastic to be working with such a huge UK brand with a great reputation.

“We’re really looking forward to the challenge of helping B&Q tell its story and supporting its ambitious plans for its retail network across the country.”

Richard Moss, Managing Director Good Relations Brand Communications added: “We are hugely excited to be working with such an ambitious client, shaping the future stories told and unlocking the potential of this iconic retail brand “.

This was posted in Bdaily's Members' News section by Simon Malia .