Member Article

Region’s best brands gather to look to the future

Some of the region’s strongest brands will attend an event at Baltic Centre for Contemporary Arts next month to help them understand their customers and build brand loyalty. Business Foresight, is the result of a collaborative relationship between two North East companies; Explain Research and Trend Bible.

“We have had a phenomenal response so far with a broad range of companies from national organisations to global brands signed up to attend our event,” explains Joanna Feeley of Trend Bible. “There are businesses from all over the UK attending who are interested in hearing about how these two important disciplines - customer insight and trend forecasting - should be used together to create powerful customer connections.”

Commenting on the collaboration Kim Davis of Explain Research added,

‘Rigorous consumer insight and trend forecasting work in harmony to empower business leaders to make the informed decisions they need to make if they are serious about creating meaningful and long-lasting connections between consumers and brands.’

The companies are planning a number of seminars throughout the UK to launch the strategic partnership and the first (Business Foresight) is being held at The Baltic in association with North East business membership organisation Entrepreneurs Forum.

Business Foresight is hosted by Entrepreneur’s Forum at Baltic Centre for Contemporary Arts, Gateshead Quays on 11th February 2014. To reserve tickets please register via the Entrepreneur’s Forum website.

This was posted in Bdaily's Members' News section by Trend Bible .