Member Article

Leeds’ Tall Ltd appointed Yorkshire Building Society’s digital agency

Tall Ltd, the Leeds based firm who are specialists in taking brands online, has been appointed by Yorkshire Building Society as its digital agency.

Tall was chosen by YBS to provide all digital communications across its whole brand portfolio – which also includes Chelsea Building Society and Barnsley Building Society – following a competitive pitch.

Tall’s understanding of the brief and Yorkshire Building Society’s business needs and goals were instrumental in their success, as was the calibre of work that Tall has delivered to the Society for two previous campaigns.

Guy Utley, Creative Director at Tall Ltd said, “Having worked with Yorkshire Building Society in the past we know how committed they are to using digital communication to support all of their products and services to deliver truly integrated promotions that will drive growth.

“We are extremely proud that YBS recognised our passion for creativity and our ability to devise engaging and creative digital communications that make brands stand out.

“We are looking forward to working with the Society’s other roster agencies over the coming year and providing everything from banner ads and rich media to social sharing content and offline digital media.”

Anna Higgins, Customer Acquisition Managerat Yorkshire Building Society, added: “Tall responded to our brief with a compelling and creative tender that we instantly knew would help us to cut through the digital noise and clutter in our marketplace and deliver results.

“The team at Tallare easy to work with and have clearly invested a significant amount of time in understanding both our business and our goals.

We have ambitious growth plans for the future and are aware that elevating our digital presence will be key to achieving this. Engaging creative will be of paramount importance and unlike many digital agencies this is something that Tall are able to consistently deliver. The fact that Tall are located near our new Leeds base is an added advantage.“

This was posted in Bdaily's Members' News section by Clare Burnett .