North East entrepreneur nets book deal

A North East entrepreneur is celebrating the launch of her first book and her agency’s success in local awards.

Kate Baucherel, owner of Galia Digital, a Stockton based marketing firm, has just published ‘Poles Apart: Challenges for business in the digital age’, a book which aims to help people understand the rewards and risks of online business.

As well as this, Kate’s company has been shortlisted in the Tees Valley Business Awards for marketing.

She believes Galia Digital’s nomination came from its fresh and strategic approach to online marketing. Although marketing solutions are all similar, it’s important that everything is tailored to the client’s understanding and their business routines.

Kate said: “I am thrilled we have been shortlisted. Galia Digital is still a young company building its reputation, and this is recognition that what we do works for our clients. It’s a fantastic start to 2014.”

The awards take place on February 17th, at the Riverside Stadium, with several hundred other local business people set to attend.

Kate, who as a GO ON UK digital champion is committed to building the digital skills of SMEs, continued: “What better time than now to launch my first book!

“The clients I work with were the inspiration. Some know the internet inside out but have less business experience, and others may want to engage their target market online but don’t necessarily know how to do it safely.”

The book can be found on Amazon and in all good bookshops, and is also available as an e-book.

Galia Digital opened its doors in November 2012. It specialises in online marketing strategies and works closely with Teesside University undergraduates.

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