Member Article

Taylors of Harrogate appoint first ever PR company after profits increase to £40 million

Tea and coffee firm, Taylors of Harrogate, has appointed its first ever agency, Finn PR to support the business.

Over the past 12 months, Taylors’ value sales have risen to over £40m, more than a 7% increase on last year.

Sam Ward brand PR manager said: “A £3m advertising campaign will launch in summer 2014, to help consolidate our position as brand leaders in the market and support the revamp of our core lifestyle range of coffee.”

Finn PR was appointed after a competitive three-way pitch.

Sam Ward, also said: “Our Yorkshire roots are important to us so finding a Leeds-based agency with national experience and big brand credentials was a great result,”

“Finn’s creativity and strategic understanding was second to none. We’re thrilled to have them on board as our agency partners.”

The appointment comes at a pivotal time for Taylors of Harrogate, whose flagship brands, Yorkshire Tea and Taylors Coffee, are in positive growth in their respective markets.

“This support will be amplified through print, PR and social media activity.”

Richard Rawlins, managing director at Finn PR said: “We’re thrilled to be appointed to work with such an iconic client as Taylors of Harrogate.

“We continue to evolve our point of difference, being able to commercially demonstrate the value of PR to our client partners and this has driven 30 per cent growth over the last year.

“We can’t wait to get stuck in with the Taylors of Harrogate and help them to continue the phenomenal success their brands have enjoyed to date.”

This was posted in Bdaily's Members' News section by Clare Burnett .