Member Article

Souter PR launches Content Academy in the North East

Souter PR has launched a training school for businesses to meet an urgent need for greater in-house skills in running a content pipeline.

With content being so critical in driving online search, MD Sue Souter and Newcastle-based PR consultant Alex Latham have brought together a group of experienced professionals to teach people how to do it better – from the inside out.

Following its successful launch in the North West, Content Academy will get underway in the North East with a portfolio of six ‘essential’ courses covering strategy, project management, copy, pictures, video and social media.

Sue explained the vision: “I have watched people trying to get to grips with the demands of a good content pipeline in-house and struggling to get the right infrastructure, people and ideas together.

“The Academy is a response to that. At its heart is the Big Six package. These are core skill areas to get people better at producing good content, to a plan.

“Obviously maximising Google search is a key part of it, but content is also a serious differential and a story well told can have massive benefits across a business on and offline.”

Content Academy brings together experienced journalist Katharine Capocci, former Evening Chronicle chief photographer Tony Hall, and video production experts Gavin Knights and Karis Jones from Three Motion Media. They have each developed special half day Masterclasses to give people the skills they need.

Individual courses can be booked via Eventbrite. The editorial calendar is a bespoke in-house session usually on the business’s premises.

Go to www.souterpr.co.uk/contentacademy for more information on each module and to buy tickets, which start from £150 per person.

Alex Latham said: “We are encouraging businesses to look at this as a team and go for the multi module approach. That way we can work both with the strategy and project managers and the doers day-to-day.”

Masterclasses will take place from March 26th through to May 1st at Newcastle Quayside’s Copthorne Hotel and Tyneside Cinema.

The Big Six package costs £1100 plus VAT and in this first phase of courses there is space for 20 businesses to get involved as a team.

Alex again: “Interest has already been good so we are asking for people to register and book with us asap. Anyone with an interest in this area can register with us either at info@contentacademy.co.uk or by joining our Content Academy LinkedIn group.

“Both routes will give access to regular tips, guidance and examples of great practice.”

This was posted in Bdaily's Members' News section by Souter PR Newcastle .