Partner Article

Heart of Manchester BID appoints events producer

The Heart of Manchester Business Improvement District has appointed Nelson Beaumont-Laurencia as its first events producer.

The newly created role involves managing a programme of events across the year that animate the public spaces in Manchester city centre including Dig the City, the annual urban gardening festival.

Mr Beaumont-Laurencia has 10 years’ experience in event management, initially setting up an events company while at university and since 2007 he has worked for Cancer Research UK delivering mass participation events across the UK for the charity.

Most recently he has been working on the Race for Life for the North West region which generated £4 million for the cancer charity.

Alexandra King, Director at CityCo, Manchester’s city centre management company who manages the Heart of Manchester BID said: “Producing creative, innovative events is a key part of what we do to attract more people to visit, stay and spend in Manchester city centre.

“We are committed to raising the appeal and perception of Manchester as the UK’s leading regional destination. To have an experienced events producer as part of our senior management team is crucial to drive forward the expanding programme. With Nelson’s experience, enthusiasm and talent, he will be a huge asset to the company and we’re delighted to have him on board.”

Commenting on his new job, Mr Beaumont-Laurencia said: “This brand new role gives me an excellent opportunity to contribute to the continuing success of city centre Manchester. I’m passionate about event management and have big ambitions and want to aim higher and raise the bar further. The BID team have big plans for Manchester and it’s great to be part of it.”

The 34 year old, who was born in France and brought up in Portugal, now lives in West Didsbury in south Manchester.

For more information on the Heart of Manchester BID visit www.heartofmanchester.com

This was posted in Bdaily's Members' News section by Simon Malia .