Member Article

ASDA renews partnership with Bristol insurance broker

Asda, the Leeds-based supermarket has extended its partnership wth Brightside, the specialist insurance broker.

The partnership, which sees Brightside continuing to provide fully serviced car and commercial vehicle insurance online and through its UK based call centres, is being extended to run for a further 3 years,effective from 01/01/2014.

As part of the agreement, the distribution channels will be expanded to include a direct channel that is expected to generate 400,000 direct quotes through the Asda Money website in each year of the partnership.

Paul Williams CEO of Brightside commented: “We are delighted to be extending and growing this Partnership, the expansion of the business model represents an escalation of the brand loyalty benefits.”

This was posted in Bdaily's Members' News section by Clare Burnett .