Member Article

Brazen to spread the word for butter brand

Manchester PR agency Brazen has clinched the national account for Irish butter Kerrygold.

Its role will be to launch creative campaigns to promote the brand and the versatility of its use in cooking and baking.

The agency will target traditional consumer and trade titles to raise the profile of the brand and its new product launches throughout the year. Social media activity will also be included.

Brazen already works with Kerrygold’s parent company, Adams Food, providing PR activity for its Pilgrims Choice and MU cheese brands.

Brazen founder Nina Webb said: “Kerrygold is a name everyone knows and a product everyone is familiar with, and it’s our job to put it top of everyone’s shopping list.”

Hannah Phillips, senior brand manager for Kerrygold, said: “Brazen is well known for its multi-layered and creative PR campaigns which work seamlessly across traditional, trade and social spheres. That was exactly what we were looking for in a PR partner for Kerrygold”.

This was posted in Bdaily's Members' News section by Simon Malia .