Member Article

How to maximise a conference experience with branded business gifts

Every little detail counts in order to make a conference an exciting experience for the delegates attending it.

Putting together delegates’ packs that will carry efficiently the organising company’s logo and message plays a key role in planning a successful conference or meeting. Choosing the right branded products for the pack is a great opportunity to catch the delegates’ attention, impress them and create a long lasting branding effect. The quality of these products is also a very important factor as it represents the brand and its message.

Pro-Ad, a leading UK Promotional Merchandise company has been helping clients from a broad spectrum of industries for more than 30 years to choose promotional gifts for their conferences and events that will make an impact.

Loren Nardini, Pro-Ad’s Commercial Director and BPMA’s Ambassador for the North East, says that is a great challenge sourcing gifts that will make delegate packs unique. “Bags, lanyards and pens have always been popular items for the delegates’ packs as they make practical and useful product solutions. However, choosing quirky, innovative products with a high perceived value is the best way to ensure that guests will keep their branded merchandise and take them back home or to their office with them”.

Reserving a place on a target customer’s desk is crucial for a company as it is both cost effective and it brings impressive results. According to the latest British Promotional Merchandise Association’s survey, 94% of us remember the company which gave us a promotional item or the product advertised, while two thirds of us like to hang on to such gifts for more than six months.

Going through all latest conference products trends, Loren chooses his Top 5 in this year’s conference promotional merchandise

• G dock: Easy to insert in a delegate pack, this full colour printed phone stand is a great giveaway for delegates to take back home with them.
• Stylus pens: The latest trend in writing instruments, there is an impressive range of shapes and sizes of stylus pens to choose from for all smart devices.
• Power Banks: Little miracles for mobile phones and tablets, they can buy us some time when our device is running out of battery. A higher end gift for your guests, great for when travelling far for conferences and meetings.
• Branded M&M’S®: A little treat for your conference’s attendants to get them through the day.
• Business Class Travel Kit: Handy gift for the delegate’s trip back home, this kit includes an anti-bacterial hand sanitiser, lip balm and mints, in a reusable zip top bag.

This was posted in Bdaily's Members' News section by Pro-Ad Ltd .