Member Article

Blues secure fresh partnership with Chang

Everton FC has confirmed that it has signed a three-year renewal with Thai beverage giants Chang – a deal potentially worth more than £16 million.

The Blues’ Chief Executive Officer, Robert Elstone, said the partnership with Chang puts the club in a stronger financial position to compete with its Barclays Premier League rivals.

The deal is the most lucrative in the club’s history and will also extend what is already the longest current shirt sponsorship arrangement in the English top flight to 13 years.

Mr Elstone said: “I think on a number of fronts it’s an important deal to us and clearly we’re delighted to be back in Bangkok signing the contract.

“Financially, it’s important to build on the deals that have gone before. Our fans will know that this year we’re the beneficiaries of a massive new TV deal, and that money, clearly, is representing a bigger and bigger proportion of our total income.

“But it’s the income around that that makes the difference and can give us a competitive advantage over our rivals. All the clubs in the Premier League are benefitting from a big cheque from the broadcasters - it’s the other business that really separates you and gives you the step up over others.

“It’s a real challenge to find main sponsors and many clubs are struggling to do so. There’s definitely more sellers than buyers and, therefore, to have such a credible and high-value partner in situ and to make sure that is solid and retained, adds tremendous value.”

This was posted in Bdaily's Members' News section by Simon Malia .