Member Article

Nissan to sponsor UEFA Champions League

Car manufacturer Nissan has confirmed a four-year global partnership deal with the UEFA Champions League including the UEFA Super Cup.

The value of the deal has not yet been revealed but is the Japanese firm’s largest ever, as they replace outgoing sponsor Ford.

According to de Vries, the UEFA Champions League has a cumulative TV audience of over 4 billion a season, and as official partners, Nissan will have extensive rights to matches, pre-match training sessions, content, media, hospitality, events and the Final.

Roel de Vries, corporate vice president and global head of marketing and communications for Nissan said: “Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience.

“Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do.”

Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season. Nissan is a truly leading global company and is one of the largest automotive groups in the world.

“We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success.”

This was posted in Bdaily's Members' News section by Tom Keighley .