Member Article

Brazen clinches cracking crisp contract

Manchester PR agency Brazen has won a contract to raise awareness of the premium crisp brand Ten Acre, following their appointment by Yumsh Snacks to handle its national and consumer PR.

Brazen will oversee the product’s launch in UK and international markets in trade titles as well as traditional and social media PR campaigns.

Ten Acre CEO Tony Goodman said: “Brazen is highly regarded for its multi-layered, award-winning work coupled with outstanding FMCG experience. Along with boundless enthusiasm and creativity, they were exactly what we wanted in a PR partner.

“We have big things planned for the brand and we’re incredibly excited about working with Brazen to make it a global success.”

Brazen founder Nina Webb said: “Ten Acre is an amazingly original brand in a very competitive marketplace and our strategic response will ensure we get cut through.

“The product is not only superior in quality, but the brand oozes with eccentricity, friendly persona and talkability - right up Brazen’s street.”

This was posted in Bdaily's Members' News section by Simon Malia .