Member Article

JAMpr to spread the word for Warrington’s Golden Square

Manchester agency JAMpr has won a three-year contract to promote the Golden Square Shopping Centre in Warrington.

The PR firm has been retained to drive awareness of the centre’s fashion shops, restaurants and family events, as part of its revised marketing strategy.

Its campaign will commence with the launch of GS Collection, with the focus firmly on the centre’s fashion outlets.

Anna Batt, Golden Square’s marketing manager, said: “JAM’s understanding of our business, target audiences and proposition really shone through and the team delivered a creative, engaging and targeted solution to our brief.”

JAMpr recently won the contract to promote The Printworks centre in Manchester.

The agency’s MD Jaime Gee said: “Now is such an exciting time at JAMpr, and to win Golden Square is a huge milestone for us. We are delighted to be working with such a well-known brand and the team is looking forward to driving Golden Square’s PR activity forward over the next three years.”

This was posted in Bdaily's Members' News section by Simon Malia .