Member Article

Female lead tech startup launches new ad platform which simplifies online advertising

The last few years have seen an exponential growth in online advertising. With the ‘death of print media’ making headlines, many brands are moving online to get their product in front of potential customers.

Adlet, a UK based female lead startup, has launched the beta version of its website this week, actively signing up early adopters. The idea was originally developed at Wales’ first Startup Weekend (last November) by Emma Coles who led her team to win a global startup competition and receive mentoring from Female Executives at Coca-Cola.

Adlet is a cloud based platform that makes it easy for bloggers to generate revenue through selling advertising and sponsorship space directly from their blog using the Adlet Ad Shop. With the launch of Adlet’s marketplace next month, brands and advertisers will easily be able to find new, relevant places to advertise.

Online advertising is a growing market, with over £3bn spent in the UK in the first half of 2013, a 17.5% increase for the same period the previous year. Current online advertising platforms and models are complicated, time consuming and can be costly to manage. They also greatly limit bloggers and advertisers over where ads are displayed leading to potential customers being served ads that aren’t relevant.

Adlet solves this problem by giving bloggers complete control over the adverts they display and by providing advertisers with a direct route to purchasing ad space on sites their customers visit.

Emma Coles, who runs the successful e-commerce website Ji Ji Kiki, realised the power bloggers have as influencers, but saw there wasn’t an easy way for them to accept ads and sponsorship.

Coles says ‘I wanted to be able to simplify the way bloggers could accept advertising on their site, while still having complete control over what ads are displayed. Adlet is not an ad network; we don’t run the ads across numerous blogs, each ad is submitted individually and the blogger then accepts or rejects the ad so they only show advertisements from companies that fit in with their views and ethics and which they feel will appeal to their readership.’

This was posted in Bdaily's Members' News section by Emma Coles .