Playnation acquires Funhouse Leisure

Runcorn-headquartered suppliers of amusement and entertainment machines, Playnation, have acquired Funhouse Leisure.

The deal is Playnation’s first acquisition and is aimed at strengthening its family entertainment offering.

Birmingham-based FHL was founded 18 years ago and is a specialist operator of prize and vending equipment. The company operates over 1,600 family focused machines in the hospitality and leisure sector with key customers including Whitbread, Spirit Pub Company, Orchid, Greene King and Odeon.

In recent months, Playnation has enjoyed a number of new contract wins and extensions, which include providing machines to 35 Welcome Break sites across the UK, as well as supplying to Bowlplex and over 300 machines to Bunn Leisure, the award winning holiday company.

The deal will allow FHL to capitalise on Playnation’s scale, size and wide UK support network, whilst enabling the company to continue to operate as a single business.

Adam Hodges, CEO at Playnation, said: “2014 has been a great year for us and we have worked hard to find the right company for our first acquisition. FHL has a great team and is a well-established operator with a customer base that is complimentary to our own. We are confident it will expand our reach in the family focused leisure sector.”

Nasser Ghanchi, CEO at FHL, said: “We’ve known the Playnation management team for a long time and believe that the FHL business will flourish under its new ownership.

“Playnation’s national service support operation and its central commercial functions can only build and improve on the great service that we currently provide to our customers in the hospitality and leisure sector. We are looking forward to an exciting year ahead.”

Beth Houghton, non-executive director at Playnation and investment director at Palatine Private Equity, added: “We are delighted to be supporting Playnation in this acquisition. FHL complements and enhances Playnation’s offering in the family entertainment sector and will also enable us to tap into the family pub market. We look forward to working with the team at FHL to develop this new opportunity.”

Rebecca Grisewood at Gateley provided legal advice on the transaction. Financial due diligence was provided by Dow Schofield Watts and operations due diligence was provided by Berkeley Partnership.

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