Member Article

Newcastle's NAVADA Group takes hyperlocal tech to China

Newcastle-headquartered digital consultany, NAVADA Group, is taking its suite of hyperlocal Apps to China this month.

The firm, which also operates offices in London and Belfast, will showcase its ‘VADOO’ technology to chinese broadcast media, technology firms, publishers and entertainment business, as part of a trade mission leade by Business Secretary Vince Cable.

NAVADA co-founders Matthew Scott and Jeremy Forsberg will fly to Shanghai this month, at the invitation of the UKTI Technology Innovators Forum (TIF-IN).

The pair will also be filmed for a documentary to be shown on Chinese TV to a potential audience of 100-300 million people.

VADOO is a mobile platform which NAVADA are aiming at China’s broadcaster as a means to engage with people at a hyperlocal level.

It will feature interactive media, events, voucher codes, second screen and messaging.

Jeremy Forsberg explained: “VADOO is about bringing real life and real experiences into digital. Making it more human. That’s at the heart of our philosophy at Navada. Our app will allow people to connect in new and exciting ways, such as allowing broadcasters and media publishers to personalize and make content relevant for the end user and connecting them to our mobile phones in a two-way engagement, something that’s never been done before.

“The benefit of using our application will be that whilst users are engaged via a truly intelligent platform, media owners, and retailers will have a benefit of intelligent DATA for their own targeting and engagement with consumers.“

Co-Founder Matthew Scott, added: “VADOO will enable individuals, the community and commercial organizations to better connect with each other, the application is powered by leveraging personal characteristics and values which is something that has not been done before to this depth in a digital application, this is gold dust for broadcasters in the local TV space.

“China has thousands of local TV channels and provides the perfect test bed for the new platform.”

This was posted in Bdaily's Members' News section by Tom Keighley .